haku: @author Pilling, B. K. / yhteensä: 1
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| Tekijä: | Barczak, G. Ellen, P. S. Pilling, B. K. |
| Otsikko: | Developing typologies of consumer motives for use of technologically based banking services |
| Lehti: | Journal of Business Research
1997 : FEB, VOL. 38:2, p. 131-139 |
| Asiasana: | TECHNOLOGICAL CHANGE CONSUMER BEHAVIOUR CUSTOMERS BANKING DISCRIMINANT ANALYSIS MOTIVATION |
| Kieli: | eng |
| Tiivistelmä: | The study reports a multi-stage project using a means-end procedure to identify the motivations that underlie customers' perceived value and usage of banking technologies such as ATMs, telephone banking, and debit cards. The sampling frame for the mail survey was all current personal checking account customers for a mid-sized metropolitan bank in the southeastern US. A total of 331 usable questionnaires was received from a sample of 511, the response rate being 64 %. The basic premise was that customers would exhibit different types of motivation related to their usage of innovations and that these motivational differences would influence their usage of banking innovations. The results identified four motivational clusters that differed significantly in the attitudinal and behavioral responses to technological innovations. |
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