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| Tekijä: | Wogatel, M. S. Cox III, E. P. |
| Otsikko: | Psychology, marketing and warnings research: Bridging the gap between consumer theory and warning practice |
| Lehti: | Psychology & Marketing
1998 : OCT, VOL. 15:7, p. 615-620 |
| Asiasana: | PRODUCTS CONSUMER INFORMATION SAFETY PSYCHOLOGY |
| Vapaa asiasana: | WARNINGS RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Little empirical research has been conducted about warnings that appear on consumer and industrial products, although marketing discipline has a research tradition, theoretical models, and experimental procedures that could stimulate and advance significantly the state of the art in warnings research. Success in increasing what is known about product warnings will be expressed in terms of fewer injuries and illnesses of product users and fewer product liability lawsuits directed towards manufacturers. This special issue of Psychology&Marketing is to help bridge the theoretical gap between warnings research and the mature areas of consumer behavior and psychology, and to present the state-of-the-art of warnings research to academics and practitioners. |
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