haku: @author Brown, W. O. Jr. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
Tekijä: | Brown, W. O. Jr. |
Otsikko: | Transaction costs, corporate hierarchies, and the theory of franchising |
Lehti: | Journal of Economic Behavior and Organization
1998 : AUG, VOL. 36:3, p. 319-329 |
Asiasana: | MANAGERS FRANCHISING THEORIES ORGANIZATIONAL BEHAVIOUR LABOUR SUPPLY MARKETS COSTS |
Kieli: | eng |
Tiivistelmä: | The paper provides a managerial-based explanation for franchising which predicts the existence of dual distribution and many commonly observed characteristics of franchise organizations. In this model employee managers working under a promotion-based system are more efficient than franchisees. However, there is necessarily a limit to the number of managers from lower level that can be effectively motivated under such a system. In some industries the economies of scale associated with brand names lead to a minimum efficient number of retail / production facilities that is larger than that can be supported by the promotion hierarchy. In these cases the firm's best alternative is to franchise. |
« edellinen | seuraava »
SCIMA