haku: @author Yu, Honghe / yhteensä: 1
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| Tekijä: | Yu, Honghe |
| Otsikko: | The Chinese market in the eyes of foreign business people (original in Chinese) |
| Lehti: | Coastal Economy (c)
1998 : 7, p.8-10 |
| Asiasana: | MARKETS CHINA |
| Kieli: | chn |
| Tiivistelmä: | In reporters' interviews with some foreign companies including Electro Group and Ericsson Group of Sweden and CPI of America, they expressed their opinions on the Chinese market: The Chinese market is very unstable, which, however, provides a good chance for developing market for new brand names. The unblocked marketing channels of the Chinese market make possible the cross business operation of many brand names but it is difficult to make a break- through in this line if huge money is not used for publicity .There is a wide gap in quality between electrical household appliances and consumers have high demand for after-scale service. In addition, the market is not standardized and "relationship" is stressed in doing business. The "deals under a table" does not benefit the development of market. |
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