haku: @author Vossen, J. / yhteensä: 1
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| Tekijä: | Mortanges, C. P. de Vossen, J. |
| Otsikko: | Mechanisms to control the marketing activities of foreign distributors |
| Lehti: | International Business Review
1999 : FEB, VOL. 8:1, p. 75-97 |
| Asiasana: | Exporting Distribution channels Marketing |
| Kieli: | eng |
| Tiivistelmä: | The study provides theoretical and practical insight into the use of control mechanisms in exporter-distributor relationships under different situational circumstances. The results support the different characteristics and requirements underlying three (outcome-based, behaviour-based and relational) types of control. |
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