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| Tekijä: | Janiszewski, C. |
| Otsikko: | The Influence of display characteristics on visual exploratory search behavior |
| Lehti: | Journal of Consumer Research
1998 : DEC, VOL 25:3, p. 290 - 301 |
| Asiasana: | Consumer behaviour Information |
| Vapaa asiasana: | Visual information |
| Kieli: | eng |
| Tiivistelmä: | Consumers gather visual information either deliberately or in an exploratory manner. The latter occurs when a consumer doesn´t have much knowledge about how to carry out the information gathering. This article studies visual exploratory search behavior and tries to find a connection between the layout of objects displayed and the amount of attention each object thus attracts. |
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