haku: @author Aalberts, R. J. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Aalberts, R. J. Jennings, M. M. |
| Otsikko: | The ethics of slotting: Is this bribery, facilitation marketing or just plain competition? |
| Lehti: | Journal of Business Ethics
1999 : JUL, VOL. 20:3, p. 207-215 |
| Asiasana: | MARKETING RETAILING BRIBERY ETHICS |
| Kieli: | eng |
| Tiivistelmä: | The practice of manufacturers' fees or payments to retailers for the sale and display has become a common practice. Entrepreneur's products are often precluded from stores and markets because slotting fees are prohibitive. The fees are non-uniform and often paid in cash. This paper is examining the ethics of this system. |
« edellinen | seuraava »
SCIMA