haku: @author Babin, L. A. / yhteensä: 1
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| Tekijä: | Brennan, I. Dubas, K. M. Babin, L. A. |
| Otsikko: | The influence of product-placement type & exposure time on product-placement recognition |
| Lehti: | International Journal of Advertising
1999 : VOL. 18:3, p. 323-337 |
| Asiasana: | ADVERTISING MARKETING PRODUCTS PLACEMENT BRANDS |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates the extent to which product placement type and exposure time explain the rate at which viewers recognise brand names affiliated with product placement in films. |
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