haku: @author Loeser, B. / yhteensä: 1
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| Tekijä: | Loeser, B. |
| Otsikko: | How to set up a cooperation network in the production industry |
| Lehti: | Industrial Marketing Management
1999 : SEP, VOL. 28:5, p. 453-465 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT CO-OPERATION |
| Kieli: | eng |
| Tiivistelmä: | Manufacturing companies, especially small and mid-sized enterprises, face increasing pressure from their globalizing customers to be more responsive. This article proposes a network approach as a strategy for competing in global and dynamic markets. A heuristics for network redesign is proposed and illustrated with a case study from the research project TELEflow. TELEflow's objective was to provide companies with a holistic management concept for designing and operating networks. |
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