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| Tekijä: | Gardner, M.P. Holbrook, M.B |
| Otsikko: | Illustrating a dynamic model of the mood-updating process in consumer behavior |
| Lehti: | Psychology & Marketing
2000 : MAR, VOL. 17:3, p. 165-194 |
| Asiasana: | Consumer behaviour Experience Psychology |
| Kieli: | eng |
| Tiivistelmä: | The study explores mood as an affective outcome that reflects the dynamic unfolding of consumer experiences over time. The study proposes a model of the mood-updating process wherein future mood depends on past mood as altered by evaluative judgments that are, in turn, influenced by consumption experiences, by predispositions, and by the previous mood itself. |
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