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| Tekijä: | Tian, Jian |
| Otsikko: | Cross-cultural analysis on consumer's action (original in Chinese) |
| Lehti: | China Business and Market (c)
1999 : 5, p.26-28 |
| Asiasana: | CONSUMER BEHAVIOUR CULTURE ECONOMIC ANALYSIS |
| Kieli: | chn |
| Tiivistelmä: | Analysis on consumer's action is an important task for market managers in market management. The paper studies cross-cultural consumer's action model and further provide reference for enter-price's effective market management from cultural influence on consumer's action. |
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