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Tekijä: | Garner Stead, J. Stead, E. |
Otsikko: | Eco-enterprise strategy: standing for sustainability |
Lehti: | Journal of Business Ethics
2000 : APR, VOL. 24:4 / II, p. 313-329 |
Asiasana: | BUSINESS ETHICS ENTERPRISE STRATEGY |
Kieli: | eng |
Tiivistelmä: | Enterprise strategy provides an accepted theoretical framework for integrating the moral responsibilities of organizations into their strategy formulation and implementation processes. The authors argue that, when extended to the ecological level of analysis, enterprise strategy provides a sound theoretical framework for ethically and strategically accounting for the ultimate stakeholder, planet Earth. |
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