haku: @author Wang, Y.P. / yhteensä: 1
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| Tekijä: | Liu, H. Wang, Y.P. |
| Otsikko: | Patterns of channel relationship management in China |
| Lehti: | Journal of Euromarketing
1999 : VOL. 8:3, p. 77-93 |
| Asiasana: | Distribution Foreign investment International economic relations China |
| Kieli: | eng |
| Tiivistelmä: | This study explores relational exchanges between foreign invested enterprises (FIEs) and local third party distributors in China. Different relationship patterns between the relational constructs of intra-channel conflict, power, channel relationship and performance of from those in Western countries have been indentified. Channel relationship is positively related to distributor's performance. |
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