haku: @author Amoo, T. (Aimoo, T.) / yhteensä: 1
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| Tekijä: | Amoo, T. (Aimoo, T.) Friedman, H.H. |
| Otsikko: | Overall evaluation rating scales: an assessment |
| Lehti: | International Journal of Market Research
2000 : SUMMER, VOL. 42:3, p. 301-310 |
| Asiasana: | Research Methodology |
| Kieli: | eng |
| Tiivistelmä: | Rating scales are instruments used to measure people's attitudes towards a variety of stimuli incl. products, services, advertisements, organizations, insititutions, politicians etc. The study determines whether different overall evaluation rating scales would produce different results. There were 6 scales used to measure 3 stimuli. The results indicate that 6 scales, although producing different means, were all measuring the same underlying factor. |
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