haku: @author Melnyk, S. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Pagell, M. Melnyk, S. Handfield, R. |
| Otsikko: | Do trade-offs exist in operations strategy? Insights from the stamping die industry |
| Lehti: | Business Horizons
2000 : MAY-JUN, VOL. 43:3, p. 69-77 |
| Asiasana: | ECONOMICS STRATEGY MARKET SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: | Must firms compete on all dimensions of value simultaneously? Or can managers "pick and choose" among market segments and deploy a variety of strategies to meet customer needs? One of the basic concepts underlying operations strategy is that of the trade-off. Since the early days of this field, researchers have focused on the "inherent" trade-offs present between the various elements of value. The authors show that while simultaneity may exist at operational levels, trade-offs exist at strategic levels. |
« edellinen | seuraava »
SCIMA