haku: @author Einola, K. / yhteensä: 1
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| Tekijä: | Einola, K. Turgeon, N. |
| Otsikko: | International marketing of Canadian television programs: industry plaayers, export successes and strategic challenges |
| Lehti: | International Journal of Arts Management
2000 : FALL, VOL. 3:1, . 46-61 |
| Asiasana: | Television industry Strategy Exports Market conditions Canada |
| Kieli: | eng |
| Tiivistelmä: | The extraordinary challenges facing Canadian film and television producers represent both advantages and disadvantages in today's market. Such industry trends as deregulation, converging information technologies and globalization shape the competitive production environment. |
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