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Tekijä: | Lafourcade, B. Chapuy, P. |
Otsikko: | Scenarios and actor's strategies: the case of the agri- foodstuff sector |
Lehti: | Technological forecasting and social change
2000 : SEP, VOL. 65:1, p. 67-80 |
Asiasana: | SCENARIOS STRATEGY AGRICULTURE |
Kieli: | eng |
Tiivistelmä: | The importance of the agricultural market in France prompted BASF to seek out a new way of strengthening relations with its partners in the agrifood sector. In 1996, against a backdrop of change (EU legislation) and upheaval (Mad Cow Disease), BASF offered operations managers or officers of distribution companies an opportunity to reflect upon the future in a workshop setting. |
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