haku: @author Novatorov, E. V. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Novatorov, E. V. Crompton, J. L. |
| Otsikko: | Reformulating the conceptualization of marketing in the context of public leisure services |
| Lehti: | Leisure Studies
2001 : JAN, VOL. 20:1, 61-75 |
| Asiasana: | Leisure Service industries Marketing |
| Kieli: | eng |
| Tiivistelmä: | Based on an analysis of the alternative assumptions a revised conceptualization of public leisure marketing was suggested which incorporated the principles of redistribution, and the features of a closed-system organization. A revised definition of public leisure services marketing is offered based on these principles. |
« edellinen | seuraava »
SCIMA