haku: @author Rigdon, E.E. / yhteensä: 1
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| Tekijä: | Borders, A.L. Johnston, W.J. Rigdon, E.E. |
| Otsikko: | Beyond the dyad: electronic commerce and network perspectives in industrial marketing management |
| Lehti: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 199-205 |
| Asiasana: | ELECTRONIC COMMERCE MARKETING MANAGEMENT NETWORKS |
| Kieli: | eng |
| Tiivistelmä: | To date, industrial marketing has built its conceptual frameworks upon the concept of a dyad - relationship between one buyer and one seller. A great deal of the buyer- seller relationship between firms is being replaced or significantly transformed by electronic commerce systems. |
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