haku: @author Brenes, E. / yhteensä: 1
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| Tekijä: | Brenes, E. Ickis, J. Olsen, J. |
| Otsikko: | Introduction: case studies on the new global strategies of international business in Latin America |
| Lehti: | Journal of Business Research
2000 : OCT, VOL. 50:1, p. 1-2 |
| Asiasana: | STRATEGY INTERNATIONAL BUSINESS LATIN AMERICA |
| Kieli: | eng |
| Tiivistelmä: | Business leaders in Latin America have for years accepted the reality of globalization. There is now evidence, presented in the case studies compiled for this Special Issue, that the most innovative companies have moved beyond the stage of recognition. Indeed they have begun to pursue strategies of international expansion, through exports and foreign direct investment, competing successfully for world markets. |
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