haku: @author Chonko, L. / yhteensä: 1
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| Tekijä: | Chonko, L. Hunt, S. |
| Otsikko: | Ethics and marketing management: a retrospective and prospective commentary |
| Lehti: | Journal of Business Research
2000 : DEC, VOL. 50:3, p. 235-244 |
| Asiasana: | ETHICS MARKETING MANAGEMENT QUALITY |
| Kieli: | eng |
| Tiivistelmä: | In this article the authors provide a retrospective that examines how subsequent research has extended the findings and provide a prospective that suggests directions for future research. To have one's work accepted for publication is gratifying; to have it cited and extended by other researchers is even more gratifying; to have it viewed as seminal and important by a major journal is an absolute delight, say the authors. The present commentary focuses on taking a retrospective look at the kinds of ethics research projects that have cited EMM and then provides a prospective look at topics for further research. |
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