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| Tekijä: | Weich, J. |
| Otsikko: | Loyalty and the marketing executive |
| Lehti: | Strategies Europe
2001 : FEB, 5, p. 40-41 |
| Asiasana: | CAREER DEVELOPMENT MARKETING EMPLOYEES |
| Kieli: | eng |
| Tiivistelmä: | One morning, you receive a discreet e-mail from a friend, hinting that a marketing position has come up at a rival company. Reading between the lines, it looks like a good opportunity. Maybe more travel. A few more perks. Almost certainly more money. And why shouldn't you make the move? After all, it's a buoyant market. Employees are scarce. Qualified marketers hard to find. You can go anywhere you want, right? |
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