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| Tekijä: | Bower, A.B. Landreth, S. |
| Otsikko: | Is beauty best? Highly versus normally attractive models in advertising |
| Lehti: | Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 1-12 |
| Asiasana: | ADVERTISING FASHIONS INDUSTRY |
| Vapaa asiasana: | FASHION MODELS |
| Kieli: | eng |
| Tiivistelmä: | This paper explores the differential effects of pairing highly versus normally attractive models with different types of attractiveness-relevant products. Contrary ot past research, the results suggest that highly attractive models are not the most effective choice for all categories of attractiveness-relevant products. |
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