haku: @author Sundqvist, S. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Cadogan, J.W. Paul, N.J. Salminen, R.T. Puumalainen, K. Sundqvist, S. |
| Otsikko: | Key antecedents to "export" market-orientated behaviors: a cross-national empirical examination |
| Lehti: | International Journal of Research in Marketing
2001 : SEP, VOL. 18:3, p. 261-282 |
| Asiasana: | EXPORTS MARKET ORIENTATION FINLAND NEW ZEALAND |
| Kieli: | eng |
| Tiivistelmä: | In this paper, a model of the key determinants of firms' market-oriented activities in their export operations was developed and tested on survey data from New Zealand and Finland. |
« edellinen | seuraava »
SCIMA