haku: @author Chacour, S. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
| Tekijä: | Ulaga, W. Chacour, S. |
| Otsikko: | Measuring customer-perceived value in business markets: a prerequisite for marketing strategy development and implementation |
| Lehti: | Industrial Marketing Management
2001 : AUG, VOL. 30:6, p. 525-540 |
| Asiasana: | CHEMICAL INDUSTRY CUSTOMERS MARKETING STRATEGY VALUE ADDED |
| Kieli: | eng |
| Tiivistelmä: | In this article, the construct of customer-perceived value is first assessed through a literature review. Then a multiple-item measure of customer value is developed, and the approach is illustrated by the marketing strategy development project of a major chemical manufacturer in international markets. |
« edellinen | seuraava »
SCIMA