haku: @author Wansley, B. / yhteensä: 1
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| Tekijä: | Chiagouris, L. Wansley, B. |
| Otsikko: | Branding on the Internet |
| Lehti: | Marketing Management
2000 : SUMMER, VOL. 9:2, p. 34-38 |
| Asiasana: | BRANDS CUSTOMER RELATIONS INTERNET MARKETING |
| Kieli: | eng |
| Tiivistelmä: | It's almost impossible to pick up a business publication without seeing some reference to the world of new media, especially the Internet and its role in marketing a product or service. A substantial amount of this rhetoric, however, ignores one of the most important components of a marketing professional's responsibility - building a brand or corporate reputation to create relationships with customers. |
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