haku: @author Tassinari, G. / yhteensä: 1
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Tekijä: | Cavaliere, G. Tassinari, G. |
Otsikko: | Advertising effect on primary demand: a cointegration approach |
Lehti: | International Journal of Advertising
2001 : VOL. 20:3, p. 319-339 |
Asiasana: | |
Kieli: | eng |
Tiivistelmä: | This paper addresses the question of the effects of advertising on the primary demand for whisky in Italy. The issue is investigated in a multivariate framework by referring to Johansen's cointegration technique. |
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