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| Tekijä: | Homburg, C. Kuester, S. |
| Otsikko: | Towards an improved understanding of industrial buying behavior: determinants of the number of suppliers |
| Lehti: | Journal of Business-to-Business Marketing
2001 : VOL. 8:2, p. 5-33 |
| Asiasana: | Consumer behaviour Market theory Portfolio management |
| Vapaa asiasana: | Supplier portfolio Industrial buying behaviour |
| Kieli: | eng |
| Tiivistelmä: | From a theoretical point of view the study reveals that economic reasoning is suitable for predicting outcomes of industrial buying behaviour. The model is used as a basis for developing a purchasing portfolio. |
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