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| Tekijä: | Karkkainen, H. |
| Otsikko: | Assessment of hidden and future customer needs in Finnish business-to-business companies |
| Lehti: | R. and D. Management
2001 : OCT, VOL. 31:4, p. 391-408 |
| Asiasana: | FINLAND CUSTOMERS NEW PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | The development of new products should be based on the needs expected to exist even several years ahead - at the moment of market introduction and during the whole lifecycle of the product. The purpose of the authors' paper is to study the assessment of new (hidden and future) customer needs for product development in Finnish business- to-business companies. The authors have carried out a survey in 93 Finnish business-to-business companies and SBUs to study their common problems in the assessment of unrecognized customer needs and potentially effective ways in clarifying new customer needs and dealing with important problems. On the basis of the results, the authors propose several possible ways to facilitate the assessment of unrecognized customer needs. |
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