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| Tekijä: | Prendergast, G. Yan, L.K. West, D.C. |
| Otsikko: | Role portrayal in advertising and editorial content, and eating disorders: an Asian perspective |
| Lehti: | International Journal of Advertising
2002 : VOL. 21:2, p. 237-258 |
| Asiasana: | Advertising Health Psychology Asia |
| Kieli: | eng |
| Tiivistelmä: | The aim of this study is to examine the relationship btw. advertising and editorial, and self-reports of eating disorders and body image dissatisfaction among Hong Kong females. The Eating Attitude Test (EAT) and Body Dissatisfaction subscale in the Eating Disorder Inventory are employed. The analysis indicates that overall media consumption is a positive predictor of eating disorder and body image dissatisfaction. Policy recommendations and suggestions for future research are made. |
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