haku: @author McDade, S.R. / yhteensä: 1
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Tekijä: | McDade, S.R. Oliva, T.A. Pirsch, J.A. |
Otsikko: | The organizational adoption of high-technology products "for use": effects of size, preferences, and radicalness of impact |
Lehti: | Industrial Marketing Management
2002 : AUG, VOL. 31.5, p. 441-456 |
Asiasana: | HIGH TECHNOLOGY ORGANIZATIONAL BEHAVIOUR |
Vapaa asiasana: | ORGANIZATIONAL ADOPTION |
Kieli: | eng |
Tiivistelmä: | This research reports the results of a study on organizational adoption of high-technology products "for use" in contrast to "for manufacture". Additionally, the study examines high-technology adoptions which often have different issues that are important to the decision process relative when compared to the adoption of less-technical products. |
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