haku: @author Biedemann, R. / yhteensä: 1
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| Tekijä: | Ehrmann, T. Biedemann, R. |
| Otsikko: | Die Markeintrittsstrategie der Selbstbeschrankung und das Warten auf die Wachstumschance: ein Beitrag zur Betriebswirtschaftslehre der Unternehmensgrundung |
| Lehti: | Zeitschrift für Betriebswirtschaft
2002 : MAY, VOL. 72:5, p. 497-512 |
| Asiasana: | COMPANIES COMPANY PERFORMANCE SUCCESS ANALYTICAL REVIEW |
| Kieli: | ger |
| Tiivistelmä: | Among the globally most successful new ventures so called "late-beginners" form the largest subgroup. These are companies that typically enter traditional industries, characterized by established companies with large capacities, with conventional business plans. First it is shown in a simple model how a successful market entry can be managed even in such an extremely adverse environment by a strategy of self-restriction. In the next step it is illustrated how the resources accumulated in this environment later can be used to support dynamic growth. This "Two-Stages" approach explains some of the advantages of these late-beginners compared to many new ventures with high growth ambitions from the beginning. |
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