haku: @author Ng Kwet Shing, M. / yhteensä: 1
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| Tekijä: | Ng Kwet Shing, M. Spence, L.J. |
| Otsikko: | Investigating the limits of competitive intelligence gathering: is mystery shopping ethical? |
| Lehti: | Business ethics
2002 : OCT, VOL. 11:4, p. 343-353 |
| Asiasana: | Business ethics Information |
| Vapaa asiasana: | Business intelligence Competitive intelligence |
| Kieli: | eng |
| Tiivistelmä: | This article takes further the debate on the ethics of competitive intelligence gathering, which until now has been very limited. Drawing on empirical research from a mobile telephone company in the United Kingdom, this paper presents the case that while mystery shopping is not the worst activity in which an organization might be involved, it is basically unethical. Mystery shopping involves deception and the obtaining of competitive information under false pretences. Common arguments are that 'everyone is doing it' and that the information is in the public domain. Neither of these points convincingly justifies the requirement for an employer to ask an employee to lie and deceive others on behalf of the company. |
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