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| Tekijä: | Alford, B. L. Biswas, A. |
| Otsikko: | The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention |
| Lehti: | Journal of Business Research
2002 : SEP, VOL. 55:9, p. 775-783 |
| Asiasana: | Prices Consumer behaviour |
| Vapaa asiasana: | Sales proneness Price consciousness Offer value Buying intention |
| Kieli: | eng |
| Tiivistelmä: | The authors examine two individual difference variables along with discount level and their relationship with consumers' outcome evaluations of offer value, search intention and purchase intention. Results suggest that consumers' level of sale proneness influences their evaluation of all three outcome variables, while price consciousness influences only search intention. Additionally, significant interaction effects were found between discount level and price consciousness and between price consciousness and sale proneness. |
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