haku: @author Hartmann, G.C. / yhteensä: 1
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| Tekijä: | Hartmann, G.C. |
| Otsikko: | Linking R&D spending to revenue growth |
| Lehti: | Research Technology Management
2003 : JAN/FEB, VOL. 46:1, p. 39-46 |
| Asiasana: | Finance Costs Budgeting Decision making R&D Models USA |
| Kieli: | eng |
| Tiivistelmä: | A model for revenue growth clarifies the linkage between R&D intensity and the annual revenue growth rate. A key assumption is that the lifetime revenue generated by a group of products launched in a particular year is proportional to the total R&D investment in that year. In practice, the product related R&D investment occurs over several years preceding the year of product launch. By decomposing the total R&D into product-related investment streams, distributed over the years prior to launch, the link btw. the revenue growth rate and product development schedule can be modeled. The extended model yields a formula linking the growth rate, R&D intensity, and shapes of the revenue and investment streams. Management can use the simulation method as a planning tool. |
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