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| Tekijä: | Porter, M.E. Kramer, M.R. |
| Otsikko: | The competitive advantage of corporate philanthropy |
| Lehti: | Harvard Business Review
2002 : DEC, VOL. 80:12, p. 56-68 |
| Asiasana: | Competitive advantage Corporate responsibility Strategic management USA |
| Vapaa asiasana: | Philanthropy |
| Kieli: | eng |
| Tiivistelmä: | When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as form of public relations or advertising, promoting a company's image through high-profile sponsorships. |
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