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| Tekijä: | Joyce, K.E. |
| Otsikko: | Lessons for employers from Fortune's "100 best" |
| Lehti: | Business Horizons
2003 : MAR/APR, VOL. 46:2, p. 77-84 |
| Asiasana: | Strategic management Working conditions Internet Companies Corporate image USA |
| Vapaa asiasana: | WWW |
| Kieli: | eng |
| Tiivistelmä: | Fortune's "100 Best Companies to Work For", which are both superlative workplaces and superiour performers, have some important lessons to teach. A content analysis of the websites of these firms and a comparison group suggests three lessons: 1. The 100 Best are distinguished by employee development programs, diversity initiatives, and a fun work environment, 2. They use their websites to tell the world about themselves, and 3. They take advantage of the BRS cycle: Behaviour creates the desirable workplace, leading to public recognition, which in turn leads to a company's public signaling about its work environment, which in turn leads back to behaviour creating the desirable workplace. |
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