haku: @author Stone, D.B. / yhteensä: 1
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| Tekijä: | Stone, D.B. |
| Otsikko: | A rose by any other name |
| Lehti: | Harvard Business Review
2003 : MAR, VOL. 81:3, p. 29-34, 36, 38-39 |
| Asiasana: | Marketing Management Strategy Brands Corporate strategy Companies Case studies |
| Kieli: | eng |
| Tiivistelmä: | The fictional company Rose Partyware has been asked to manufacture a private-label line of party goods. The question is if Rose should put its efforts behind its own brand instead, that is, to brand or not to brand? Specialists comment and offer advice in this fictional case study. |
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