haku: @author Griffith, D.E. / yhteensä: 1
viite: 1 / 1
« edellinen | seuraava »
Tekijä: | Griffith, D.E. |
Otsikko: | The e-tailer challenge to store retailers: Disintermediation or functional remediation? |
Lehti: | Journal of Internet commerce
2002 : VOL. 1:4, p. 111-120 |
Asiasana: | Electronic shopping Electronic commerce Distribution channels Retailing |
Vapaa asiasana: | e-tailing e-commerce |
Kieli: | eng |
Tiivistelmä: | E-tailing threatens store retailers with more efficient forms of on-line sales. This threat is exaggerated if technology improves traditional intermediary efficiency as much as direct manufacturer-to-consumer efficiency. Channel remediation is an alternative hypothesis in which hybrid channels shift some retail functions on-line while maintaining many functions of traditional retailers. |
« edellinen | seuraava »
SCIMA