haku: @author Pedersen, A-C. / yhteensä: 1
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| Tekijä: | Holmen, E. Pedersen, A-C. |
| Otsikko: | Strategizing through analyzing and influencing the network horizon |
| Lehti: | Industrial Marketing Management
2003 : JUL, VOL 32:5, p. 409-418 |
| Asiasana: | STRATEGY RELATIONSHIP MARKETING CASE STUDIES |
| Kieli: | eng |
| Tiivistelmä: | The article considers network horizons. Article also argues that network horizons are inevitable and useful in limited form. Article bases on a case study, in which the authors introduce and discuss three different mediating functions of counterparts. These functions are: a joining, a relating and an insulating function. Authors claim that managers have to analyze and influence counterparts´ mediating functions, because it supports firms´ strategizing. |
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