haku: @author Bown, R. / yhteensä: 1
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| Tekijä: | Bown, R. |
| Otsikko: | Advertising - A Case of Myth-Taken Identity |
| Lehti: | Design Journal
2003 : VOL. 6:1, p. 32-39 |
| Asiasana: | ADVERTISING CASE STUDIES DESIGN MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The world the authors inhabit is filled with visual images and manufactured sounds which are central to how the authors represent, make meaning and communicate. In many ways, Western culture has come to be dominated by audiovisual rather than textual media and one of the most prolific producers of these images and sounds is the advertising industry. This paper argues that advertising has become an important form of contemporary mythology and is, like many other cultural practices, a vital source of enjoyment as well as a means by which the authors are enabled to function successfully in contemporary consumer society. As an integral part of the authors' whole cultural experience, advertising should now be regarded, analysed and criticized with appropriate acknowledgement of its changing status. |
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