haku: @author Starck, K. / yhteensä: 1
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| Tekijä: | Starck, K. Kruckeberg, D. |
| Otsikko: | Ethical obligations of public relations in an era of globalisation |
| Lehti: | Journal of communication management
2003 : VOL 8:1, p. 29-40 |
| Asiasana: | PUBLIC RELATIONS GLOBALIZATION ETHICS |
| Kieli: | eng |
| Tiivistelmä: | Behind this article lies two questions: Does a corporate have a social responsibility and why public relations are so important in corporate social responsibility. Main argument behind this article is that corporations have to fullfill their social responsibility and carry their responsibilities in public relations professionals. Article discusses also how public relations can be promoted. |
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