haku: @author Houghton, S. M. / yhteensä: 1
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| Tekijä: | Simon, M. Houghton, S. M. |
| Otsikko: | The relationship between overconfidence and the introduction of risky products: evidence from a field study |
| Lehti: | Academy of Management Journal
2003 : APR, VOL. 46:2, p. 139-149 |
| Asiasana: | Products Risk analysis High technology |
| Kieli: | eng |
| Tiivistelmä: | To date, no field research has examined the effects of overconfidence on ill-structured decisions made by managers, such as product introductions. The authors explored this gap in the literature and found, in a study of high-technology firms, that overconfidence was positively related to the degree to which product introductions were pioneering (risky). Managers introducing pioneering products were more apt to express extreme certainty about achieving success, but these products were less likely to achive success. |
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