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| Tekijä: | Stengel, J.R. Dixon, A.L. Allen, C.T. |
| Otsikko: | Listening begins at home |
| Lehti: | Harvard Business Review
2003 : NOV, VOL. 81:11, p. 106-117 |
| Asiasana: | Marketing research Management Strategy Human resource management Employees Companies Case studies |
| Kieli: | eng |
| Tiivistelmä: | Procter & Gamble practically wrote the book on market research. But when the company used those techniques to learn how its employees felt, it discovered a whole new way to improve morale - and profits, too. The results led to the most sweeping redesign of P&G's marketing organization in 60 years. |
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