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| Tekijä: | Demers, E. Lewellen, K. |
| Otsikko: | The marketing role of IPOs: evidence from internet stocks |
| Lehti: | Journal of Financial Economics
2003 : JUN, VOL. 68:3, p. 413-437 |
| Asiasana: | Initial public offerings Pricing Marketing Internet |
| Vapaa asiasana: | Underpricing Web traffic |
| Kieli: | eng |
| Tiivistelmä: | The authors find that web traffic growth in the month after the IPO is positively and significantly associated with web traffic growth in the month after the IPO is positively and significantly associated with initial returns, and the effect is economically significant. The results also suggest that the marketing benefits of underpricing extend beyond the internet sector and the "hot" issues market of the late 1990s. |
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