haku: @author Dettmann, J.R. / yhteensä: 1
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| Tekijä: | Colarelli. S.M. Dettmann, J.R. |
| Otsikko: | Intuitive evolutionary perspectives in marketing practices |
| Lehti: | Psychology & Marketing
2003 : SEP, VOL. 20:9, p. 837-865 |
| Asiasana: | Individual behaviour Marketing |
| Vapaa asiasana: | Evolutionary psychology |
| Kieli: | eng |
| Tiivistelmä: | The authors of this article argue that many consumer products and advertisements reflect an accurate view of human nature, a view that is compatible with the tenets of evolutionary psychology. The article provides an overview of an evolutionary perspective on marketing, and connections between marketing practices and evolved adaptations, including kin selection, prestige seeking, preferences for salt, sweets, and fat, and savanna-like landscapes are examined. |
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