haku: @author Rhee, J. H. / yhteensä: 1
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| Tekijä: | Rhee, J. H. Cheng, J. L. C. |
| Otsikko: | Foreign market uncertainty and incremental international expansion: the moderating effect of firm, industry, and host country factors |
| Lehti: | Management International Review
2002 : VOL. 42:4, p. 419-439 |
| Asiasana: | International trade Management Internationalization Uncertainty |
| Kieli: | eng |
| Tiivistelmä: | While the study's findings provide support for the basic proposition, they also show that the effect of foreign market uncertainty on firms' incremental internationalization differs between general operational uncertainty and country-specific cultural uncertainty. They also show that there are important boundary conditions to the model's predictive utility, which help explain some of the conflicting results reported by past research. |
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