haku: @author Eveland, W. P. Jr. / yhteensä: 1
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| Tekijä: | Eveland, W. P. Jr. |
| Otsikko: | A "Mix of Attributes" Approach to the Study of Media Effects and New Communication Technologies |
| Lehti: | Journal of Communication
2003 : SEP, VOL. 53:3, p. 395-410 |
| Asiasana: | MEDIA RESEARCH MASS COMMUNICATION TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | Research in mass communication can be classified into paradigms that summarize the general theoretical and methodological approaches used in the field. The purpose of this article is to discuss the media effects approach broadly, to point out limitations the traditional approach imposes on the field, and to discuss a "mix of attributes" approach with a focus on the study of "new" technologies for the dissemination of news. It is argued that the mix of attributes approach would better serve to advance both theory and empirical research, not only in the area of new media technologies, but also for more traditional media effects research. |
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