haku: @author Yehezkel, Y. / yhteensä: 1
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Tekijä: | Spiegel, Y. Yehezkel, Y. |
Otsikko: | Price and non-price restraints when retailers are vertically differentiated |
Lehti: | International Journal of Industrial Organization
2003 : SEP, VOL. 21:7, p. 923-947 |
Asiasana: | Retailing Consumer behaviour Competition |
Vapaa asiasana: | Vertical restraints Customer restrictions |
Kieli: | eng |
Tiivistelmä: | The authors consider an intrabrand competition model with a single manufacturer (M) and two vertically differentiated retailers. They show that when markets cannot be vertically segmented and the cost difference between the retailers is not too large, M will foreclose the low quality retailer. When markets can be vertically segmented, M will impose customer restrictions and assign consumers with low willingness to pay to the low (high) quality retailer. |
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