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| Tekijä: | Jones, M.A. (et al.) |
| Otsikko: | The product-specific nature of impulse buying tendency |
| Lehti: | Journal of Business Research
2003 : JUL, VOL. 56:7, p. 505-511 |
| Asiasana: | Consumer behaviour Products |
| Vapaa asiasana: | Impulse buying |
| Kieli: | eng |
| Tiivistelmä: | Impulse buying tendency has been treated as a generalized consumer trait consistent across product categories in previous studies. Previous conceptualizations are extended in this study and impulse buying tendency is treated as a context or product category specific. The results showed that a product-specific conceptualization of the impulse buying behaviour was better predictor of actual impulse purchasing behaviour when compared to general impulse buying tendency for two product categories. |
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